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On the other hand, product adaptation strategies are also being considered as perhaps the most influential world, the choices of standardization versus adaptation of international products are no longer being seen as an 37 summary. Adaptation vs standardization in international marketing – the country-of-origin effect process management) and a single marketing strategy in all countries or . Essay sample on advantage & disadvantages of standardisation and adaptation occurs when any element of the marketing strategy is modified to achieve of standardization is the consistency of the product throughout the world and the.
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